Our Team

Yinghong

Founder and Academic Director

Yinghong

Founder and Academic Director

Teacher at heart, Yinghong loves sharing the beauty of the Chinese language and culture with students. Professionally trained with nearly two decades of teaching experience in the UK government, Higher Education and multinational corporations, she has published learning books to share her knowledge and expertise. Yinghong is a keen culinary culture explorer and loves to try holiday recipes in her kitchen. Being born in Shanghai, she has a taste for retro glamour and is fond of vintage items.

Patricia

Head of Strategy and Marketing

Patricia

Head of Strategy and Marketing

Patricia is all about empowering entrepreneurs to build strong brands. With over 10 years of experience in branding and marketing strategy, she has managed a variety of consulting projects for global brands and startups, joining Lingoinn to lead our marketing and business strategy. Originally from Brazil, she is passionate about social entrepreneurship and innovation, having worked in recent years with accelerator programmes focused on impactful startups. She is always up for new challenges and has set up her own consulting to support purpose-led organisations. In her spare time, she loves to spend time travelling with her husband and experiencing new cultures.

Cherilyn

Social Media and Community Manager

Cherilyn

Social Media and Community Manager

Cherilyn's journey into Chinese culture began during her eye-opening year in Beijing back in 2011-2012. Since then, her love for the language and culture has only flourished. With over a decade of expertise in social media management, Cherilyn is adept at cultivating vibrant online communities. Outside of work, she enjoys experimenting in the kitchen, whipping up delicious new recipes.

Natasha

Copywriter

Natasha

Copywriter

Half Chinese but having never learned how to speak the language, Natasha took matters into her own hands and signed up to an evening Mandarin course in 2013. Six years, one HSK 4 certificate and a Chinese husband later, she reconnected with her original teacher Yinghong and joined Lingoinn as a copywriter, blogger and eagle-eyed proofreader. By day, she’s a Senior Copywriter of 10+ years’ experience. By night (and at weekends), she’s a keen baker and food blogger.

Guan

Recruitment Coordinator Singapore

Guan

Recruitment Coordinator Singapore

Growing up bilingual and in a culturally diverse environment of Singapore, Guan gained a love for learning new languages and exploring new cultures. She is keen to help others nurture a love for languages too. Introduced via her university to Lingoinn, Guan is currently supporting Lingoinn's global growth in Singapore. In her spare time, Guan loves to read and explore the natural world.

Peyton

Recruitment Coordinator Taiwan

Peyton

Recruitment Coordinator Taiwan

Being a lover of adventure, Peyton enjoys nature, backpacking trips, and cultural exchange. Having worked in Taiwan and Hungary with extensive experience in sales and customer services, she joined Lingoinn to lead its development in Taiwan, where she was born and raised. Believing in Lingoinn's mission to bridge cultures, her adventure continues.